The best website analytics tools and platforms in 2024
What are website analytics?
Website analytics tools help track and analyze user behavior and interactions on a website. By collecting data on metrics such as traffic sources, page views, bounce rates, and user engagement, these tools provide insights into how visitors navigate and interact with the site. This data allows businesses to make data-driven decisions to improve user experience, optimize content, and enhance marketing strategies. Website analytics are essential for understanding audience demographics, measuring the effectiveness of campaigns, and identifying areas for improvement in site performance and user engagement.
PostHog
—The open source product OS
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Open-source product analytics, session recording, feature flagging and A/B testing that you can self-host. Everything engineers need to build better products.
Mixpanel
—Event analytics everyone can use
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An event analytics platform that allows anyone to get answers from their customer and revenue data in seconds. It offers powerful real-time charts and visualizations of how people interact with your digital products and company.
Plausible Analytics
—Simple analytics for your website
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A privacy focused, open source alternative to Google Analytics that lets you measure your traffic and gives you 100% data ownership.
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Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,200 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action.
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June is product analytics for B2B SaaS. Get auto-generated reports focused on how companies use your product, not users
Hotjar
—For digital experiences people love
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Hotjar’s visual insights, user feedback, and live interviews show you what site visitors do, and why they do it. Access all the insights you need in one place and join 1.1 million websites in 180+ countries who already use Hotjar to turn their clicks into conversions. Install a single script and get started for free.
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A customer data platform that helps companies harness first-party customer data and democratizes access to reliable data for all teams. Standardize data collection, unify user records, and route customer data into any system where it’s needed.
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LogRocket helps product teams build better experiences for their users. By recording videos of user sessions along with logs and network data, LogRocket surfaces UX problems and reveals the root cause of every bug.
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Datadog is a monitoring service for cloud-scale applications, providing monitoring of servers, databases, tools, and services, through a SaaS-based data analytics platform.
Google Analytics
—Get essential customer insights.
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Google Analytics is a comprehensive web analytics tool offered by Google that provides valuable insights into the performance and behavior of websites, mobile apps, and other digital platforms. It allows businesses and website owners to track and analyze a wide range of data, enabling them to make informed decisions and optimize their online presence.
