What’s your approach to cold calling in B2B sales?

Question

Would appreciate a lot if you can share your experience here and what's your insights, what should we pay attention to when it comes to cold calling in B2B sales.

Elena Oprea · Accepted Answer

I am interested in this subject too!

Elena Tsemirava · Answer

In my opinion, it's too expensive and not suitable for every product. I prefer automated email campaigns.

Kitty Geronga · Answer

Does "hey, this is (NAME) and if you give me 2 minutes of your time, I promise you'd find this helpful" work? or there's a new trick in the book? Not an expert so pls reply with respect and a lot of insights. Great question BTW!

Answer

Cold calling is like asking a lady out. You focus on yourself, what makes you special, your achievement, etc, on first date, and you can rest, assured that it will be your last date. On the flip side, if you make the client on the other end of the phone your focus, and make the conversation about them, you will sell so easily. Like they say, the best way to sell is by not selling.

What’s your approach to cold calling in B2B sales?

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