What’s your approach to cold calling in B2B sales?

Question

Would appreciate a lot if you can share your experience here and what's your insights, what should we pay attention to when it comes to cold calling in B2B sales.

Elena Oprea · Accepted Answer

I am interested in this subject too!

Elena Tsemirava · Answer

In my opinion, it's too expensive and not suitable for every product. I prefer automated email campaigns.

Kitty Geronga · Answer

Does "hey, this is (NAME) and if you give me 2 minutes of your time, I promise you'd find this helpful" work? or there's a new trick in the book? Not an expert so pls reply with respect and a lot of insights. Great question BTW!

Vio Vanica · Answer

@kitty_persanaai and what do you do then? also have you tried this approach, what were the results?

Nha Hyerin · Answer

My approach to cold calling in B2B sales involves:

1. **Personalization**: Research the prospect and tailor the message to their needs.
2. **Value Proposition**: Clearly articulate how the product solves their specific pain points.
3. **Problem-Solving**: Focus on providing solutions rather than just pitching.
4. **Warmth**: Keep the conversation friendly and professional.
5. **Follow-up**: Stay persistent without being intrusive, and offer additional resources or next steps.

Chandan kumar · Answer

In B2B cold calling decision makers are often busy so being concise is key.

Remy Traphagan · Answer

Cold calling in B2B is all about quickly understanding the potential client's challenges and showing how my solution can help.

Hugo Ducharme · Answer

Instead of jumping straight into my pitch, build a relationship by showing genuine interest in their business

Vio Vanica · Answer

@elenat what tool do you use for that? also do you have like a customer journey/funnel?

Istifanus Sarki · Answer

Cold calling is like asking a lady out. You focus on yourself, what makes you special, your achievement, etc, on first date, and you can rest, assured that it will be your last date. On the flip side, if you make the client on the other end of the phone your focus, and make the conversation about them, you will sell so easily. Like they say, the best way to sell is by not selling.

Joshua Daniel Scott · Answer

I've had some success with a personalized approach - researching the prospect's business, identifying potential pain points, and then tailoring my pitch to how our solution could help. It takes more time upfront but I find the conversion rate is higher compared to a generic script. Would love to hear what's worked well for others!

Emma Lily Sanders · Answer

Cold calling still works but you gotta have a solid strategy. Research prospects, personalize your outreach, focus on providing value not just pitching. Also leverage tools to automate parts of the process and track metrics. But at the end of the day, it's a numbers game so be persistent!

Alexander Scott Williams · Answer

I'm a big fan of mapping out the customer's buying process first, then tailoring the cold call approach to where they are in that journey. Also, focusing on the customer's needs and challenges rather than just pitching. Personalization is key. Would love to hear others' tips too!

What’s your approach to cold calling in B2B sales?

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