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Launched on April 28th, 2020
Iris has added so much more value to the Analytics product. It's going to save me so much time in the long run and help me find even greater insight.
Really excited to see a very intelligent yet super-easy to use* feature that moves Brandwatch a giant step further on it's mission to bring structure and meaning to the voices of billions of people.
* the maximum you have to do is to switch a toggle and wait a few seconds (rather than clicking and reading through 1000s of mentions).
